How to make a market research – Standard Operation Procedure
The goal of a market research is to understand the reasons why your customer will buy your product or services. A good market research indicates who and where your customers are. It will also tell you when they are most likely and willing to purchase your goods or use your services. It could also help to determine what kinds of new products and services may be profitable. Finally, for existing products and services, marketing research can tell companies whether they are meeting their customers’ needs or expectations.
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